English 1200 • Dr. William P. Banks • Spring 2004
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 ¥  Essay #3: Local Writing/Local Scholar

Essay #3, like Essay #2, builds on the research you have already done this semester, even as the writing of the project itself will demonstrate why additional research will surely need to be done. The difference here is that you know your audience better than any other, probably, because you're writing to a group here at ECU. You might write to students in general about an issue that concerns them, a specific group of students (college freshmen, females in dorms, the group you did research on, etc.), or administrative personnel on campus. Your goal is to educate them about your topic, thus using your research, and to make recommendations to that group.

The following parts seem crucial to writing for for an ECU audience:

  • kairos: the writer demonstrates through reference to culture/society and to ECU specifically why this topic is relevant now, but unlike the academic essay (which tends to be more formulaic), the piece tends to choose examples locally, noting that the issue is relevant on THIS campus at THIS time.
  • ethos: the writer demonstrates his/her credibility by choosing effective and persuasive sources or examples to include in the essay (and does so with enough contextual information that a 'Works Cited' pay isn't necessarily needed), using only those sources most suited to the current argument, bridging the gaps between the reader's broad/basic knowledge of the topic (and the campus) and writer's advanced (i.e., researched) knowledge of the topic; the writer also chooses examples and details that demonstrate his/her good will toward the audience and/or the issue, thus making the writer's "character" part of the argument.
  • logos: the writer uses the most logical arguments available to him/her and attempts to convince the reader that these arguments/suggestions/plans/etc. are likewise the most logical course for the reader to follow.
  • pathos: since non-academic audiences are not necessarily constrained by the logics of disciplinary affiliations, writers trying to connect their work to non-academic audience will often find ways to engage the empathies, sympathies, concerns (i.e., the emotions) of this audience; ethical writers do not attempt to manipulate the audience by "hyped" stories or "over-wrought" examples, but since your audience (especially if students) may be apathetic to your issue, you need to show them realistic examples of why this would matter to them.
  • genre: different kinds of expository writing work in different genre conventions (those codes and formats that readers expect), so a speech has a different structure from a magazine editorial, which has a different structure and voice from a news story; effective writers think of the genre conventions their working with so that they do not violate to radically their audiences expectations, which might make readers distrust the writing/writer.

These five "traits" will be central to the evaluation of Essay #3.


Cover Memo: Essay #3

For the Writer's Memo, I want you to demonstrate your abilities as the type of writer who knows his/her choices, makes decisions carefully and effectively. If we spend two weeks (or more, sometimes) inventing information, drafting possible versions of a text, responding to each other, revising our texts, etc., then you should be able to talk about the processes you went through to get to this finished draft. To that end, please draft a memo to me, as teacher-evaluator, to help me see your particular processes and what vision you have for this text (that I might have a context in which to read). Below is a template you can use for your memo:

Student Name
Course # & Section
Teacher Name
Date

Writer's Memo

Paragraph #1: Trace the evolution of this project. When did you decide on this topic? What topics did you reject in favor of this one? How did your topic evolve from what you knew at first to what you know now? (Other comment relevant to topic evolution)

Paragraph #2: Discuss the specific revisions you've made to the project. What revision suggestions did you get? from whom? Which did you choose to use? Why? Which did you reject? Why? Where in the project did you make these changes? What effects do these choices have on your project/your readers? Why? Be specific about who helped you and what the reviewers suggested!

Paragraph #3: Purpose/Audience. Explain in one sentence what the purpose of your project is: are you trying to argue something? persuade a reader about something? tell as story to illustrate a point about the world? explore pertinent issues? etc . . . Then, tell me who your primary audience is (those you most want to write to) and why you chose them. (For your academic paper, you might explain which major/discipline would be most interested in your research and why.)

 

You should be able to produce this memo in one single-spaced page. If you can't say it in one page, cut cut cut. Sometimes, to write reflective/analytical pieces like these, we start by rambling, trying to figure out what we have to say. Fine, but go back and get rid of the "fluff." I won't accept them if they're not typed and single-spaced in Times New Roman 12 pt. font.


Essay #3 Packet

For your third essay packet, you'll need to turn in all the materials you've used/created as part of the process of creating the essay itself. In a folder (like your research packets), you should turn in the following materails:

    1. Cover Memo
    2. Essay (preferably in the appropriate genre format, e.g., columns and short paragraphs for a news article)
    3. Draft 1 with Peer Review from class
    4. Audience Analysis Worksheet

Items 1 & 2 should be on the left-hand side, stapled together; items 3 & 4 should be on the right-hand side, included as "evidence" of your process.

 


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