Dighton’s Work Assists Roseboro

Dr. Desiree Dighton, Mallory Pickens (BS PWID) and Zebediah Demorest (MA TPC) are part of a team — along with Tiffany Blanchflower (Department of Interior Design and Merchandising, College of Health and Human Performance), Danica Spriggs and John Kros (College of Business), and Rebecca Burnworth (Recreation Sciences) — whose work to create a Destination Marketing Plan and Social Media Toolkit for the town of Roseboro, NC is being funded by NC Department of Commerce’s Creating Outdoor Recreation Economies (CORE).

This work connects Desiree Dighton’s research and advocacy work to include local communities in improving more equitable participatory community design and economic development. She writes, “involving students like Mallory and Zeb demonstrates the high-impact learning opportunities we provide through our PWID BS and MA programs while also leveraging skills we embed in those programs like social media content and strategy creation.”